Blogging Goals 2017: How did I do?

I love setting goals and find it really motivating to work through and tick off things that I’ve wanted to do. I also love reading these kinds of posts and seeing how other bloggers have done and celebrating their successes. So, although this isn’t the kind of post I often do here on the OLP, I do want to share some of my highlights from the last year.

This time last year, I was still blogging at Life by Naomi – a fairly directionless lifestyle blog where I tried to blog about anything and everything! I was just about to launch The Organised Life Project as a series about organising, and I was pretty excited about it.

My 2017 Goals:How did I do?

Create and maintain a posting schedule with regular weekly and monthly features

This goal was probably the best thing I ever did for the blog. Every single Monday throughout 2017 – with the exception of Christmas Day – I posted my Organised Life Project post. Each month, we’ve had a different focus. It’s taken determination and dedication to do it, especially from September when I was working on a Monday, but it’s really paid off. It’s forced me to blog about the things I really want to blog about, rather than getting distracted. It’s also made me focus on what my readers really want too.

Send out a monthly newsletter

I feel like I’ve totally smashed this one: I send out a weekly email. That’s still my plan for next year, and I’ve still got to reorganise my welcome sequence for 2018, but if you’re on the OLP mailing list, look out for my email each Monday!

If not, you can join here:

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Reach 250 email subscribers

This is another goal I’ve smashed. In fact, I met this goal back in April – I just had no idea how popular The OLP was going to be. My mailing list is now close to 1300 and growing every single day.

Create a Facebook community of people who want to systematically organise their lives

I have a lovely Facebook group which does exactly this. It’s really supportive and helpful. If you subscribe to my mailing list, you’ll get an invite!

Earn a regular (if small) income by the end of the year

This has been a really tricky one. For the first half of the year, I was on track to get to a figure I had in my head Then I bit the bullet and changed my blog URL. That’s really affected my DA, and it’s a long slow haul to get it back up to the mid-30s, where it was. So in the last few months, I’ve hardly earned anything from the blog.

However, this month, I’ve put the ebook on sale. It’s actually done much better than I expected, so my earnings are slowly on the up again. It’s a tricky one, this, as so much is out of my control.

Redesign my website

When I put this as one of my goals for 2017, I had no idea what this would mean. I thought I’d update my logo, and perhaps move to a static home page. Then, in July, I had a coaching call with Aby from You Baby Me Mummy.  That gave me the confidence – and the impetus – to undergo a complete rebrand, buying a new domain name and completely restructuring my site. The Organised Life Project website was born. I’d love to know what you think!

Double my page views to 8k a month

This time last year, I was plodding along at around 4k page views a month. Not a lot when I thought about the work I was putting in. I really only gained traction when I ran a competition – which is not something I really enjoy doing to be honest. So this was going to be my biggest mission.

I actually hit this goal in August (straight after my rebrand) and have hit 10k a month since then. Pinterest, and all my posts on decluttering, have been absolutely vital for this.

Create a YouTube channel and post a weekly vlog

Well, I created a YouTube channel and I did vlog fairly regularly over the summer. However, vlogging is seriously hard work. I have so much respect for all those vloggers who do vlogmas! I still do really want to do more video content, and much more in my organising niche, so look out for those in 2018.

My goals for 2017 were really focused and definitely paid off. I feel like I’m very happy in my niche and with my site at the moment, and I’m really hopeful for the future.

Goals for 2018

My goals for 2018 are all about getting established and known in my field. So…

Create 2 more digital products

After the success of my ebook, I’m planning to create at least 2 digital products next year.

Run a linky

One of the best things I’ve done this year is to collaborate with Rachel on Mummy Meditations. I really wanted to collaborate with more bloggers, and I also wanted to start running a linky about meal planning – something I’m really passionate about. So I’ve teamed up with KatyKicker to bring you The Meal Planning Linky, which will launch on Friday 5th January.

Run a book group

I’ve teamed up with Mrs H’s Favourite Things and Catch a Single Thought to bring you Bookish Mamas, a new, online, reading group. You can join our Facebook Group here. 

I am really excited about this book group. When I worked through the Self Development section of the OLP, this was one thing I really wanted to get involved in. Our first book, The Power by Naomi Alderman, looks amazing.

Grow my social media

My social media channels have been sadly neglected this year. So next year, I’ll be aiming to grow on all channels, and have specific follower and engagement numbers in mind. Over on Instagram, I’ll be running a daily declutter challenge starting on 1st January, so make sure you’re following me!

Create more video content

Ideally, I’ll create a video a week. In reality, with a toddler at home and teaching 3 days a week, I don’t know if that’ll always happen.

Continue my regular posting schedule

I’m planning to post every Monday, Wednesday and Friday, with Mummy Meditations posts on a Sunday. I also have plans for another great series.

I really hope you stick around to be part of The Organised Life Project in 2018!

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  • Wow, Naomi – what an amazing year you’ve had! You smashed your goals and created such an amazing new resource and community – way to go 🙂 I can’t wait to see how things develop further for you in 2018 xx